Introduction

CRFTD is a no-code platfrom for creating digital collectibles. No coding, no web3 experience needed. I created their launch video, introducing the platform to the world for the first time.

Role: I worked on this project from concept to design, illustration and animation.  

Problem

The client was about to launch a genuinely accessible product into a space known for being technically challenging. Also, Web3 has a trust and clarity problem. Most beginners don't know where to start, and assume anything "NFT" is too complicated for them. CRFTD needed a launch video that could undo that assumption in seconds. This is simple, and this is for you.

Goal

Give someone unfamiliar with Web3 a fast, exciting first impression of what CRFTD lets them do. Clear enough to understand instantly, exciting enough to make them want to try it.
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Outcome

The launch video was posted on X and reached 17K views, 264 likes and 19 retweets. A strong response for a brand-new product's first public announcement.
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Process

Moodboard:  I looked for inspiration in stylized UI, interfaces that feel real without literally being the product's actual screens. This video introduces the CRFTD universe rather than teaches it (tutorials come later), so I wanted to keep things simple, sleek, and a little fun: clean shapes, confident typography, elegant composition.